Everything that moves people!
This was the claim of the trade fair in Kassel. Representatives of all specialist and specialised areas of the health trade came together from 16 to 18 March. This was the place to exchange information on the latest products, technological advancements and the impressive variety of offers within the medical, rehabilitation, orthopaedic technology and orthopaedic shoe technology trade. The success was overwhelming!
Know-how and networking
As an important impetus for the industry, EXPOLIFE remains an established date for exhibitors and trade visitors. As a B2B trade fair, it has become an indispensable meeting place and networking platform for the industry as it combines expert information and live product-presentations as well as profound knowledge exchange and future-oriented networking in a concentrated and relaxed working atmosphere. This defines the extraordinary character of EXPOLIFE. The trade fair proved once again to be an absolute success – including attractive general conditions as free admission, parking and WLAN.
The 214 established companies and innovative newcomers in the health industry presented a portfolio containing all relevant specialist and product areas in Kassel that is unique in the trade fair landscape. In 4 fully booked halls, they met 9670 highly motivated trade visitors – from managing directors to trainees. At EXPOLIFE the knowledge in the areas of product development, supply and service, which is 100% tailored to the specialist health trade, found the appropriate platform. This led to a highly inspiring exchange at eye level between manufacturers and visitors, who in return, stimulated the dialogue with their important practical experience.
The walk that became a run
The tremendous success of this year’s trade fair was not foreseeable at the beginning of the registration phase. A rather hesitant start regarding booth bookings due to the market situation and the general economic environment turned into a real run in the last few months before the event. The organisers used the space available in the halls down to the last square metre. This made it possible to meet requests for exhibition space at short notice. The Newcomer area, an area specially dedicated to innovative start-ups, remained unchanged. This was of great advantage to visitors, as they did not have to engage in a tiresome search for new suppliers, but were able to quickly get an overview thanks to this special area.
Interaction and Inspiration
Once again, the organisers supported the lively exchange at the highest professional level with an extended interactive trade fair program, in which visitors benefited from the know-how of the entire industry in personal exchange with experts. The first-hand knowledge transfer was thus concentrated in various forms in direct exchange and ‘hands-on’. In the course of 3 days, visitors were given the opportunity to fully immerse themselves in the industry´s trends, participating in vividly designed workshops, lectures and a remarkable 49 seminars. This allowed them to inform themselves comprehensively about current topics within the healthcare sector, new care and treatment methods as well as practical applications of products. In addition to the very popular seminars, which were bookable for 5 euros each, the OPEN FORUM – where lively discussions and live product presentations took place – proved to be a magnet for visitors. Also the Guided Tours on special topics, such as the increasingly important area of “Digitalisation – from the salesroom to the workshop”, proved to be a real success.
Seeing all the industry`s representatives united under one roof is already a source of great pleasure and good mood. The intense work on the continuous development and improvement of the broad portfolio to the benefit of people and patients whose lives are made easier by the concentrated know-how the industry has to offer is really a reason to celebrate! Therefore, the traditional and already legendary EXPOLIFE trade fair party took place on the evening of the second day of the trade fair. It once again proved to be the ideal setting for exchanging ideas among visitors and colleagues in an informal atmosphere, for establishing new contacts and intensifying existing ones. With rousing live music by ‘A band called Wanda’ and Hessian specialities, the previously intense exchange of knowledge, further training and practical application of product innovations merged into a cheerful celebration of being together – borne by the feeling of being in the right place with the right business partners!
Together into the future
This year, EXPOLIFE once again proved to be the B2B trade fair for all representatives in the health industry. After the three days in Kassel, it can be rightly said that the specialised health trade is as fit for the future as it is forward-looking and, most importantly, it is a steadily growing industry with increasing importance for the end consumers. Packed with positive impressions and innovative ideas, we are therefore already looking forward to the next EXPOLIFE 2025 with excitement and anticipation!